Italy makes more wine, from more grapes, than any country on earth — and has a centuries-old gift for making itself just complicated enough to keep most people from finding it. Not arrogance. Just a country more interested in the wine than the marketing. I'm here to close that distance.
Italy makes more wine, from more grapes, than any country on earth — and has a centuries-old gift for making itself just complicated enough to keep most people from finding it. Not arrogance. Just a country more interested in the wine than the marketing.
I'm here to close that distance.
France has had a stranglehold on the rosé conversation for decades. Italy's been making rosato across twenty regions the whole time. The quality is there. The prices are considerably more civilized.
Wall Street has meme stocks. Wine has Château Margaux and cult Napa Cab. The herd has been doing this for decades. We just never called it what it is.
December 1992. Carrù, Piedmont. A cow's head in a stock pot. Carlo Petrini standing next to me. A local TV crew. And the broth that changed the argument.
